Marvel Comics - the Untold Story

Sean Howe Marvel Comics - the Untold Story (2012)
After several versions of the life of Stan Lee, only one of which was written by the man himself, I get the impression I probably should have started with this thing. Sean Howe answers just about every question I had, including those I'd assumed probably weren't worth asking. His attention to detail is exhaustive and impartial - so far as I'm able to tell. I've seen online mutterings about the Untold Story having given Jim Shooter, Marvel's editor-in-chief from 1978 to 1987, something of a battering, but nothing written here seems massively unfair or uneven, and credit is freely given where it's due.

Howe's account begins with Martin Goodman's Timely Comics, sinks its teeth in with the tenacity of a bull terrier, and doesn't let go until we're caught up to the present day. The picture revealed is broad yet coherent, with the grinding inevitability of the corporate appetite countered by reminders of why Marvel worked, when it did work, and often in spite of itself. This matters - at least in so much as any of this matters - because our collective memory of the comics biz and its role in popular culture is revealed as comprising at least as high a quotient of received wisdom and strategic mythology as Stan Lee's somewhat unreliable version of events. The idea that the comic book ever needed to grow up, for one example, seems to be an answer to a question that didn't need asking; and while it's clear that the average age of the target reader has varied from one decade to the next, the notion of the figure steadily increasing up until the revelation of Alan Moore's Watchmen is obviously bollocks in light of Marvel having been such a huge hit with the beatnik community in the sixties, and then the brain stretching likes of Starlin's Warlock - amongst many others in the seventies. Indeed, our idea of the juvenile comic book - to which superheroes with drink problems was apparently the antidote - seems to have formed in the late seventies as a reaction to Starlin, Gerber and the rest in the form of Godzilla, Star Wars and Shogun Warriors tie-in material. I'm generalising here, but it's nothing like so clear cut as all those Time Out articles told us.

Much needed testimony regarding what was once so great about Marvel is offset by unflinching reportage of the artists and writers getting screwed over and over and over from one decade to the next, even with the understanding that work-for-hire was never anything more than an assembly line. We presumably all know about Jack Kirby and Steve Ditko, and inevitably they're just the tip of a heartless corporate iceberg specialising in using them up, wearing them out, and asset stripping their legacy. Some of it is heartbreaking, not least realising that Chris Claremont's departure from the X-books back in '91 actually was the betrayal it resembled from the outside; and that Rob Liefeld got to revamp Captain America at some point in the mid-nineties after his previous anatomical bowdlerisations had driven me away from the medium; and while we're here…

Before Grunewald left for his weekend home on August 9, he grabbed a preview copy of Rob Liefeld's Captain America #1. It was Grunewald's favourite Marvel character; until a few months earlier, he'd either written or edited every issue since 1982. On Monday morning, rumours started flying around the offices, confirmed by an 11AM email from Terry Stewart. 'It's with my deepest and most profound regret that I inform you that Mark Grunewald passed away unexpectedly early today at home,' the note began. The cause of death was a heart attack.

Grunewald was forty-three, a non-smoker who exercised regularly, and I didn't even realise he was dead. I always liked his work. I'm not saying that the art of Rob Liefeld finished him off, but you really have to wonder.

This is a thick book, and quite a tough read for anyone with any interest in comic art - emotionally speaking, but thank fuck someone wrote it.